Wednesday, May 03, 2006

This paper dispenser will self-destruct in five seconds...

Who are the ad wizards who came up with this one? Mission Impossible 3 starring Kooky Tom Cruise opens this Friday and the movie studio came up with a great idea to promote it. (As if there hasn’t been enough promotion, as if there is one person in the free world that doesn't know about this movie.) The studio put a small digital music player in 4,500 LA Times dispensers and every time someone opened up the bin to get their paper, the Mission Impossible them song played. It doesn’t sound too bad. It may even be kind of cool. It didn’t work out that way for one dispenser, however.

Someone put their quarter in and opened the door to get their paper and noticed this small box inside the dispenser. The small box had wires coming out of it. The person freaked and called the law. The law arrived and decided to blow up the dispenser just to be safe. So, now there are 4,499 dispensers with small digital music players.

In this day in time, post 9/11, couldn’t they have made the device small enough to not be seen by freaked out LA-ians? There were other calls to law enforcement officials about other strange wired boxes in paper dispensers. Isn’t there a better way to spend money? I imagine that many of the small players have been stolen. Now that the readers know that this won’t blow them up, they now have a MI: 3 souvenir.

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