Apparently Kanye West didn't receive the memo.
You know the one I'm talking about. Memo that told every band member, artist or pop star in the world that MTV, beit Europe, America or South America, picks and chooses everything. They pick the videos they want to play and they pick who they want to win their awards. Fans don't vote for anything and when they do, it is never taken into consideration.
For those of you who haven't read about it, it seems that Kanye was at the MTV Europe awards and felt as though he should have won for best video. When the actual winner took the stage, Kanye stormed the stage, grabbed a mic and proceeded to go nuts. He stated, in an expletive laden tirade, that he had to win the award for best video because if he didn't the show would "lose all credibility."
He also stated that he had to win the award for his video because it "cost a million dollars" and "Pamela Anderson was in it." As if it's hard to get Pam into a video of any type.
Kanye is that we like to refer to as a nutbar. He's gone off the deep end and for some reason he has chosen to bite the hand that spoon fed him his millions.
I know I'm going to be generalizing here, but if you are in the pop music or rap genre of music, MTV picks and choses who lives and who dies. Everyone talks about how talented and amazing Kanye West is, but I can't tell if he is any better than the next guy. But if MTV decides they'll put your video on TRL and they play it in their 3:30 a.m. to 4:15 a.m. block of video time, you are going to be a platinum selling artist.
As I said before, they chose who wins and who loses. In their awards shows and in their careers. From the get go they've never actually let fans chose who they like, they've been shown who to like and Kanye was chosen to be one of the few. Kanye was chosen to be added into the formula of overexposure and accolades that keeps the cycle of pop music and rap music going.
Record companies find good looking singers, give them some songs they didn't write, make an album and MTV makes sure that everyone gets paid. Usually more than the star does. That's how it works and Kanye is either as naive as the day is long or has been sheltered from the business. Maybe he just makes music and performs and no one has ever told him that MTV handed it all to him? Maybe he thinks his talent got him where he is?
One thing is for sure, he doesn't know how much about MTV's role in the music business. Now we just have to see what MTV does with him. He technically doesn't need them anymore, but you are talking about a serious record sales hit with them.